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Potential of implementing new technology in a commercial company
OCHSNER, Dominik
The main purpose of this paper is to find new technologies for implementation into a particular store, evaluate the effectivity of implementing new technologies and write a final report with recommendations for their prospective implementation. The work focuses on customers' opinions about modern technologies in retail stores and describes potential issues with implementing them into a particular store of the chosen company.
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Retail trends in the Czech Republic
Kolmačková, Zuzana ; Cimler, Petr (advisor) ; Průša, Přemysl (referee)
The diploma thesis deals with six retail trends that influence significantly food retail chains located in the Czech market. It includes (1) trend in structure of stores in terms of sales area surface, (2) trend in investment in store remodeling, (3) trend in grocery offer supporting Czech regional products, (4) trend in offering healthy grocery, (5) trend in innovation technologies in stores and (5) integration of e-shops and stores. The diploma thesis analyses these trends relating to consumer behaviour via questionnaire survey. Practical contribution of the thesis is to complement existing researches with additional knowledge and possible recommendations that can be used from retailers side.
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Strategická analýza vybrané společnosti
Vajnerová, Monika ; Špička, Jindřich (advisor) ; Krause, Josef (referee)
The aim of this bachelor thesis is to analyse the strategy of the Czech grocery retailer BILLA Ltd. and to formulate strategic suggestions based on the outputs of the strategic analysis. The thesis is divided into theoretical and practical part. The theoretical part includes common strategic models and methodology which are used for strategic analysis. The practical part includes, firstly, the PESTLE analysis, which focuses on main impacts of the political, economic, social, technological, legislative and environmental factors. This analysis if followed by in-depth analysis of the grocery retailing market sector, the existing competition and assessment of the current market situation. Further analysis aims at evaluation of the companys inner sources, more specifically its financial health, marketing strategy and private label product portfolio. In the conclusion, the outputs of all detail analysis are summarized in the final SWOT analysis and final recommendations are suggested.
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Modern Technologies in Retailing
Macháčová, Petra ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this bachelor thesis is to characterize new trends and development of modern technologies in retailing, and then specify modern technologies that are most frequently used in the Czech Republic and in the world. The thesis is divided into three chapters. The first chapter deals with the characteristics of trade and includes introduction of the retail sector. The second chapter deals with specific retail technologies used both on the Czech and world market. The final third chapter is dedicated to consumers and includes own marketing research that was performed in the form of a questionnaire.
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Marketing at the shopping centre
POLÁKOVÁ, Lucie
The presented diploma thesis deals with the newly opened shopping center Galerie Teplice. The center is currently working on creation of a suitable market position with respect to the existing strong competition. The objective of the thesis is to evaluate the current position of the aforementioned shopping center on the market, then to learn more about its visitors and finally to improve targeting and personalize the marketing communication based on the analysis of results. For this reason the diploma thesis is focused on identifying and analyzing detailed information about the behavior, perceptions and preferences of visitors of designated shopping centers, especially of the Galerie center and on defining of its current positioning in relation to specified competitors.
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Retail companies in the Czech Republic and their logistics
Nováková, Zuzana ; Pernica, Petr (advisor) ; Jirsák, Petr (referee)
This thesis analyses the current situation of the retail market in the Czech Republic. It examines the principal trends in the distribution politics which have an important influence on the czech retail market. In the following section there is described how the most successful retail chains have developed in recent years. At the end, by three case studies I allow the reader to have an overview of the current practice. I explain how the distribution centers work and what is the business strategy of one of the leading chains in the Czech Republic.
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Vegetarianism as a Consumer Trend
Dvořáková, Anna ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
The aim of this diploma thesis is a complete analysis of vegetarianism, as a consumer trend, including forecasts of future potential of this trend for the field of retailing in the Czech Republic. The thesis deals with the influence of various aspects of vegetarianism on the market in the Czech Republic. First, vegetarianism as such is characterized. The next chapter describes the supply side of vegetarian products on the Czech market, labeling of vegetarian food and its availability. Then, the thesis deals with with the consumer's purchasing decision-making process in relation to vegetarian products and marketing strategies that are used in relation to vegetarian products. The work is complemented by a questionnaire and a final SWOT analysis. In the thesis, a market potential of vegetarian products with one particular type of positioning was identified.
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Retailing in the USA (with focus on food retailing)
Gajdošová, Radka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with food retailing in the USA. It is divided into 9 chapters. The first chapter includes important theoretical definitions and classifications. The next one explains the formats that are used in food retailing in the USA. The third one adds the area of logistics into the matter, which is also very important in retailing. The next chapter provides general introduction into the US market, like macro-economic data and socio-cultural specifications. The fifth chapter is the most important as it deals with the analysis of food retailing in the USA. The last parts of the thesis are dedicated to the comparison of the US food retailing market and the European food retailing market.
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The Fight Against Diabetes in Retailing
Rulfová, Zdeňka ; Postler, Milan (advisor) ; Sklář, Pavel (referee)
This Bachelor thesis is focused on retail whose offer of merchandise could help reduce the incidence of diabetes mellitus type 2. This type of diabetes mellitus is becoming a severe health and social problem these days. Some sources speak about epidemic of the 21st century. The dissertation suggests marketing mix for a sale of 3 products of proper diet in the specifically selected shop COOP Dvůr Králové n. L., cooperative. As the basis for the marketing mix, a SWOT analysis and comparison of proper diet offer with nearby competitors was used.
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Innovation in commerce
MARTÍŠEK, Petr
The diploma thesis "Innovation in Commerce" provides an analysis of the development and usage of up-to-day innovative technologies in trade sphere both in our country and abroad. It maps their forms and scope of usage in selected trade units, primarily focusing on modern payment instruments and self-service cash desks and, further on, also from the point of view of their development and usage in the nearest future. The thesis gives an independent solution of using up-to-date payment instruments and self-service cash desks depending on the customer´s age as well as payment forms (cash, non-cash) from z point of view of differences between "rural" and urban population. The thesis includes a proposal for the implementation of two arising up-to-date technologies - self-scanning and iBeacon technology in the Terno Supermarket in České Budějovce.
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